But I do believe in this venture! #Tidal.” You know there’s something wrong when the most self-aware person in the room is wearing giant mouse ears.īut deadmau5 (real name: Joel Thomas Zimmerman) wasn’t the only electronic-music producer - or even the only masked electronic-music producer - on that stage: Also present in that assemblage of Music’s Most Famous People 2015 were the enigmatic French robots Daft Punk and, via Skype, the omnipresent Scottish DJ Calvin Harris. The only one present who tapped into some semblance of reality was the masked Canadian EDM producer deadmau5, who stayed silent during the event and right afterward tweeted to his 3 million followers: “Yeah. Alicia Keys quoted Nietzsche Madonna humped a table - it was hard to recall a recent event during which pop’s one percent seemed so cringe-inducingly out of touch. On March 30, to announce the relaunch of his newly acquired streaming service Tidal, Jay Z hosted a massively tone-deaf press conference that played out like a PBS pledge drive for music’s moneyed elite. The populist appeal and too-common problem of EDM’s postadolescence.
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